Women-owned businesses can also find support and assistance with organizations such as the U.S. One way to feel good about shopping at a women-owned business is by keeping it local. This way you know that your dollars are being spent to support women in your community who are creating businesses for themselves and jobs for others. Local women-owned businesses include traditional brick and mortar locations or online businesses. Join us this month to help us recognize and support women-owned businesses.
Founded in the late 90s, ParkerWhite is one of the top branding and digital marketing agencies based in San Diego. After being in business for a quarter of century, their goal has still stayed the same — helping brands to connect with their customers. Trade and industry associations offer a powerful source of knowledge to women business owners. Connecting women entrepreneurs with experienced advisors, these groups provide sound advice that can often make or break an early venture’s success. Furthermore, membership comes with exclusive discounts on services such as conferences and other tools that could help any young organization get ahead in its field.
Let’s translate what’s in your head and your heart into a bright + brilliant brand identity.
Starting off as a small idea, Amal Al Marri and Deem Al Bassam opened with a single location in 2014 at Kite Beach in Jumeirah. Serving gourmet sliders out of a food truck, which they had to label as a kiosk in order to get approval from Dubai Municipality, with a simple food menu.
Medical and health branding can easily be a snoozefest, but Ava avoids all the eye-roll-eliciting cliches. Their female-focused logo is a simple but memorable representation of…you guessed it!
This summer, Casey’s brand made up a quarter of all bags of chips sold, eating into the sales of big brands like Frito-Lay, which is owned by PepsiCo. For years, customers stopping at Casey’s General Stores, a convenience store chain in the Midwest, hadn’t thought twice about snagging a soda and a bag of Lay’s or Doritos chips.
How to get certified as a woman-owned business
Read more about Authentic brand identity here.
Don’t be afraid to challenge female taboos
The brand also runs its Natrelle Inspires Bra program — for every Natrelle Inspires Bra purchased, one bra is donated to a breast cancer patient diagnosed within the last 12 months. Small Business Administration honors the progress women have made with National Women’s Small Business Month.